Herzliya (הֶרְצְלִיָּה ; هرتسليا) is an affluent city in the central coast of Israel, at the northern part of the Tel Aviv District, known for its robust start-up and entrepreneurial culture. In it had a population of. Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 21.6 km². Its western, beachfront area is called Herzliya Pituah and is one of Israel's most affluent neighborhoods and home to numerous embassies, ambassadors' residences, companies headquarters and houses of prominent Israeli business people.
Herzliya, named after Theodor Herzl, was founded in 1924 as a semi-cooperative farming community (moshava) with a mixed population of new immigrants and veteran residents. During that year, 101 houses and 35 cowsheds were built there, and the village continued to grow. The 1931 census recorded a population of 1,217 inhabitants, in 306 houses. Upon the establishment of the state in 1948, Herzliya was a town of 5,300. Large numbers of immigrants settled there, and it had 12,000 residents within a few years. In 1960, when the population reached 25,000, Herzliya was declared a city.
Under current plans, the city's population will triple to around 290,000 by 2030, with 52,000 new homes and new industrial developments and hotels built, with more dense construction in the city center while expanding the city to the north and southwest.